Posts Tagged ‘Susan Britton Whitcomb’

Fresh Start – Books Worth Looking At For Your Job Search

September 7th, 2011

(Part II of my September Fresh Start series)

September marks the start of a new reading season for me. While my summer reading list typically includes flights of fancy and fiction, I find myself drawn to business, strategy and how-to books by the time autumn rolls around, books that will teach me something I didn’t know, challenge my assumptions, and give me new ideas for my business.

I also like to add to my library of resources that I can recommend to my clients – books that offer genuine value and time-tested ideas on managing an effective job search.  Additions to my recommended reading list this year include:

Job Searching with Social Media for Dummies

(Joshua Waldman, MBA) – $19.99 US / $23.99 Canadian

Fresh off the presses, Joshua presents a wealth of tips, how-to’s, and things-to-think-about for managing the online portion of your job search and professional profile.  There’s a ton of information packed into an easy-to-browse  format, and as with most books in the Dummies series, it is an all-you-can-eat buffet rather than a seven course meal. Readers will appreciate being able to pick and choose which sections are most relevant for them, and quickly apply the techniques and strategies to their job search.

The book covers everything from defining your personal brand (what you want to be known and respected for professionally), creating a blog, and using Twitter, Facebook, LinkedIn, to planning and executing a proactive social media job hunt.  I particularly liked the Chapter on Setting Yourself Up for a Successful Job Search, with tips on using online tools such as JobKatch, Becomed, JibberJobber and CareerShift.  It can take jobseekers weeks to figure out a productive “routine”, and these tools can fast track that learning process so that you can be immediately productive in your search and stay focused and organized.

Job Search Magic

(Susan Britton Whitcomb) – $18.95 US / $22.50 Canadian

Published in 2006, Susan’s book is one of the most comprehensive guides I’ve come across on planning, executing and managing the entire job search cycle – in fact it is required reading for the Certified Job Search Strategist accreditation program.  At 500+ pages, with each chapter building on information from previous sections, skipping around isn’t recommended, but the book lays out all the building blocks that a jobseeker will need, in a logical sequence that takes the guess work out of planning a job search and career marketing campaign.

There are chapters on figuring out the right target for your job search, getting (and more challenging – maintaining) the right mind set, writing great keyword copy, managing active and passive job search streams, researching companies using online and offline resources, mastering assessments tests, handling interviews, negotiating salaries, and getting off to a good start in your new position.  With worksheets, quizzes and checklists for each section, this is a true do-it-yourself guide for somebody who is ready to get serious about their job search.

Guerrilla Marketing for Job Hunters 3.0

(Jay Conrad Levinson, David E. Perry) $21.95 US / $25.95 Canadian

This isn’t really a new addition to my recommended reading list – I’ve been suggesting it to my clients for several years – but since there is a new edition I’m including it. The rebel of the job search guides, as you would expect from its name this book offers unconventional advice for standing out from the crowd and tapping into the hidden job market.

I first came across the second edition when I was launching Resume Confidential, and it was love at first read. With ideas on how to network for greatest impact, circumvent the gatekeepers, and write extreme resumes that get noticed, it was just the book I was looking for to add immediate value for my clients and break through the body of “presumed wisdom” that has become outdated and ineffective in today’s job market.  I am now on my fourth copy of the book (I keep lending and losing it), and continue to incorporate David and Jay’s ideas into my practice – including the networking resume, modeled on the Extreme Resume.

With the most recent edition, published this spring, the authors add social media advice to an arsenal of nearly 1000 tips and tricks, all of them tested and validated in some of the most nobody-is-hiring-right-now job markets in North America.   Be warned, the ideas are not for the faint of heart, and you can expect to get push back from HR professionals and recruiters who like to keep the hiring process traditional and take control out of the candidate’s hands. But if you are ready to shake up your thinking about what a job search is supposed to look like, then this is the book for you.

How about you? What great career books and resources have you found this year?

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Meet Karen Siwak

An award-winning Certified Résumé Strategist, Karen has crafted top calibre career transition packages for thousands of clients. Her specialty is helping people identify and articulate their unique brands and value propositions, and she is passionate about empowering clients with the tools, strategies and confidence to take control of their career search. Read more...

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