Is your Job Search Strategy up to the challenge?

North Americans are facing the most complex and challenging job market in recent history.

Never before have so many highly qualified and accomplished professionals populated the talent pool.

Even if you are the most accomplished, most qualified – in fact the perfect candidate for the job! – if you aren’t thinking like a marketer, then your Job Search Strategy may not be working for you.

A marketing-savvy Job Search Strategy should include:

Resumes that are tailored for specific opportunities: Just as the “cutting-edge” in marketing continuously evolves, so does the cutting edge in résumé design. If you aren’t using today’s best practices in résumé style, structure and content, then you run the risk that your résumé will leave you at the back of the pack.

A strong and consistent Online Footprint: Use social media channels, LinkedIn, professional blogs, and contributions to professional sites to create a strong online footprint and ensure that your Career Marketing Plan is Search Engine Optimized.

A plan of attack for Researching and Targeting Specific Companies & Industries: There’s a wealth of information available on the internet for researching companies, identifying decision-makers, understanding the implications of industry trends, and assessing potential risks, challenges, pain points and opportunities. Capitalize on this research to position yourself as the perfect solution.

An offline Networking Strategy: 25%+ of jobs are filled through referrals. Use marketing collateral and networking skills to build contacts who can help you get in the referral loop.

A stand-out-from-competitors Interview Strategy: It all comes down to this.